THE-ICE 6th IPoE Forum 2012

THE-ICE 6th IPoE Forum 2012

‘Changing times in tourism and hospitality education’

Held 18th – 20th November 2012, proudly hosted by The Emirates Academy of Hospitality Management in Dubai, United Arab Emirates.

The Theme “Changing times in tourism and hospitality education” built on past forum themes focusing on current strategic issues facing tourism, hospitality and events education. Extensive networking opportunities were provided throughout the event, which was open to members and non-members of THE-ICE. The Forum featured a series of invited presentation panel sessions by some 23 leading tourism and hospitality educators and industry experts within the region and internationally. Key presentations focused on the changing needs of student expectations and profiles, industry perceptions and how the student meets industry expectations, technology in education and curriculum and the need for changing teaching methods.

The panellists were drawn from research universities, applied teaching universities, private hotel schools and vocational colleges. The Keynote Opening Session included presentations by Professor Badr Aboul-Ela, Director, Commission for Academic Accreditation, Professor Brian King from Hong Kong Polytechnic and Mr Warren Fox, Executive Director Knowledge & Human Development Authority, Dubai In addition presentations were also given by Mr Ronan Fitzgerald, Managing Director Cesar Ritz Colleges Switzerland, Dr Stuart Jauncey Dean The Emirates Academy of Hospitality Management, Professor Max Schachner, Head Academic Mobility IMC University of Applied Sciences, Dr Craig Thompson, Academic Dean, Stenden University The Netherlands, Mr Ron Hilvert the CEO Emirates Academy (UAE), and Mr Guy Bentley, CEO Blue Mountains Intl’ Hotel School (Australia). Furthermore, a number of the panels also included invited speakers from the industry, such as Mr Terry Kane, Director of Digital StrategyJumeirah Group, Mr Kevin Wallace, President & CEO Jebel Ali Resorts and Hotels and Mr Matthew Boice, Vice President, EMEA & India Ellucian.

Held for the first time in Dubai, the Forum included dedicated reviewed paper sessions. A select number of papers were chosen for presentation, and a ‘Best Paper’ award was given to Dr Ceridwyn King (Temple University – US) on “Using online discussion forums to create learning communities amongst international Tourism and Hospitality masters students”.

The Forum also included two workshop sessions. Workshop 1: Giving Back to the Community – Window Dressing or a Serious Endeavour? This session also included a presentation by Mr Guy Bentley, CEO Blue Mountains International Hotel Management School, Mr Florian Willie Executive Assistant Manager Kempinski Grand & Ixir Hotel, Bahrain City Centre and Julie Glass, Projects Manager, THE-ICE. The workshop highlighted the need for not only industry but educators to come on board and look at unique ways to support developing countries and provide necessary education for the underprivileged. – Workshop 2: Student Satisfaction Survey – What’s our Commitment to Improving Quality Service? Was led by Mr Guy Bentley. This session included presentations by Dr Anita Zehrer, MCI Management Center Innsbruck, A/Prof Laura Lawton, Griffith University Australia and Pauline Tang, General Manager THE-ICE, and looked at the best practice opportunities to improve student participation and quality service.

As part of THE-ICE’s ‘Social Responsibility Initiative’ members of THE-ICE pledged sponsorship to the Sala Bai Hotel School in Cambodia. These members were, CQUniversity, Queensland Australia, Southern Cross University, Gold Coast Australia, Charles Darwin University Northern Territory, Australia, Lyceum of the Philippines University and KDU University College, Malaysia. Collectively, these members contributed AU$2,000.00. Furthermore, THE-ICE Members contributed a further US$2,000 in donations in support of the Sala Bai Hotel School. The amount raised will support at least one Sala Bai Student for a full-years tuition.

The student event team held a dinner on the second night in honour of the Sala Bai Hotel School. The event was themed around The Paddy Hat a story the Southeast Asian Farmers believed would give them agricultural success for the growth in their rice and tea plantations. The dinner was prepared with a Southeast Asian theme and was truly delicious.

THE-ICE wishes to thank our members for their kind support for Sala Bai.Mr Ron Hilvert, Managing Director The Emirates Academy of Hospitality Management was thanked by THE-ICE and presented with a plaque in gratitude for hosting this years’ event. Further thanks and congratulations were extended to Mr John Fong for his leadership of the student event team who were Mr Richard Newell, Ms Hanna Falko, Mr Christopher Perri, Mr Manuel Hesse and Mr Semyon Khanovyche. The student team are to be congratulated on their professionalism and hospitality both leading up to and during the IPoE event.

THE-ICE would like to acknowledge and thank our sponsors Blue Mountains Intl’ Hotel Management School (Australia), IMC Krems (Austria), Griffith University, Gold Coast Australia and The University of Queensland, Brisbane Australia.

Opening & Keynote Panel Session: Accreditation – International Issues, Trends and Future Directions

Chair – Mr Ron Hilvert
Managing Director, The Emirates Academy of Hospitality Management

Chair – Mr Guy Bentley
CEO, Blue MountainsInternational Hotel Management School

Prof M. Badr Aboul-Ela Presentation
Director, Commission for Academic Accreditation

Professor Brian King Presentation
Chair,
 THE-ICE Assessment Panel

Dr Warren Fox Presentation
Executive Director, Knowledge & Human Development Authority, Dubai

Panel Session 1: Tourism & Hospitality Education – Regional Needs, Global Aspirations

Chair – A/Professor Stephen Craig-Smith
Head of School of Tourism, University of Queensland

Mr Ronan Fitzgerald
Managing Director, Cesar Ritz Colleges Switzerland

Dr Stuart Jauncey
Dean, The Emirates Academy of Hospitality Management

Professor J S Perry Hobson
Pro-Vice Chancellor – Taylor’s University Malaysia

Panel Session 2: Exceeding the Expectations of our External Stakeholders

Chair – Professor J S Perry Hobson
Pro-Vice Chancellor – Taylor’s University Malaysia

Mr Ron Hilvert
Managing Director, The Emirates Academy of Hospitality Management

Professor Maximilian Schachner
Head Academic Mobility, IMC University of Applied Sciences

Mr Andrew Ugarte
General Manager: Hospitality & Business, William Blue College of Hospitality Mgmnt

Panel Session 3: Connecting in the Classroom and Beyond

Chair – Dr Craig Thompson
Academic Dean, Stenden University of Applied Sciences

Mr Terry Kane
Director of Digital Strategy, Jumeirah Group

Mr Mathew Boice
Vice President, EMEA & India, Ellucian

Dr Sanjay Nadkarni
Associate Professor, The Emirates Academy of Hospitality Management

Kevin Wallace
President and CEO, Jebel Ali Resorts and Hotels

Panel Session 4: Refining our Curricula – Evolution or Revolution

Chair – Professor (FH) Eva Werner
Rector, IMC University of Applied Sciences Krems

Dr Craig Thompson
Academic Dean, Stenden University of Applied Sciences

Ms Ma Christina Aquino
Executive Director for Planning & Development, Lyceum of the Philippines University

Dr Rajka Presbury
Senior Lecturer, Blue Mountains International Hotel Management School

Workshop 1: Giving Back to the Community – Window Dressing or a Serious Endeavour?

Chair – Professor J S Perry Hobson
Pro-Vice Chancellor, Taylor’s University Malaysia

Mr Guy Bentley
CEO, Blue Mountains International Hotel Management School

Mr Florian Wille
Executive Assistant Manager, Kempinski Grand & Ixir Hotel, Bahrain City Centre

Ms Julie Glass
Projects Manager, THE-ICE

Workshop 2: Student Satisfaction Survey – What’s our Commitment to Improving Quality Service?

Chair – Mr Guy Bentley
CEO, Blue MountainsInternational Hotel Management School

Dr Laura Lawton
Associate Professor and Deputy Head of Department, Griffith University

Ms Pauline Tang
General Manager, THE-ICE

Dr Anita Zehrer
MCI Tourism, Management Center Innsbruck

Paper Presentation 1

Paper Presentation Facilitator – Professor Michael Ottenbacher

“Experiential Learning: Comparing short term and long term perceptions of learning outcomes”

Dr Charles Arcodia, Griffith University, Nevenka Cavlek, University of Zagreb, Margarida Abreu Novais

“Industry-education partnership – the case of MCI Tourism”

Dr Anita Zehrer, Hubert Siller, MCI Tourism Management Center Innsbruck, Austria

“Students’ Perceptions of careers int he tourism and hospitality industry: A three country comparison”

Dr Scott Richardson, CQUniversity Queensland Australia, Dr Nicholas J Thomas, Dr Gareth Butler

“Do we know what the hotel industry expects from graduates?”

Motaz Zaitouni, University of Queensland, Noreen M. Breakey, Richard N.S. Robinson

Paper Presentation 2

Paper Presentation Facilitator – Professor Maximilian Schachner

“Using online discussion forums to create learning communities amongst international

Tourism and Hospitality masters students”

Ceridwyn King, Ph.D Temple University USA

“Tourism and hospitality student communication preferences, a new digital divide?”

Ms Alana Harris, William Angliss Institute Melbourne Australia

“The role of online marketing in the brand management of five star hotels”

Ms Annelie Bea, Mr John Fong, The Emirates Academy of Hospitality Management Dubai

“Challenges, motivations and barriers toward adopting new classroom technology

in hospitality and tourism education”

Dr Edmund Goh, Mr Guy Bentley, Blue Mountains International Hotel Management School
Sala Bai Hotel School Cambodia Social Responsiblity Initiative

As part of our Social Responsibility initiative THE-ICE sponsors 3 NGO schools in Vietnam and Cambodia. This year THE-ICE will feature one of these schools the Sala Bai Hotel School at the IPoE 2012 Forum Event. Based in Siem Reap Cambodia the school provides housing and education for 100 disadvantaged Cambodian girls and boys between the age of 17 and 23 each year. The School was founded in 2002 by the French NGO Agir pour le Cambodge. The vocational training taught at Sala Baï is taught over an 11 month period between September to July with the final month dedicated to assuring industry placements for all of the students.

Over the past 10 years some 800 young girls and boys have been trained and are employed in the TH&E industries in Cambodia. The Sala Bai Hotel School offers these students hope and the joy of education and thus removing them from the destructive path of poverty and human trafficking.

THE-ICE would like to invite you to support the Sala Bai Hotel School by way of advertising sponsorship in the 6th IPoE Event Programme. Your support will assist the Sala Bai Hotel School to contribute to the continued development of responsible tourism and vocational training in Cambodia.
Proudly sponsored by the following THE-ICE Members

Proudly hosted by

The Emirates Academy of Hospitality Management

The Jumeirah Group

Proudly Sponsored by

The Blue Mountains International Hotel Management School Sydney Australia

The University of Queensland, Australia

IMC University of Applied Sciences Krems Austria

Griffith University, Gold Coast Australia

Proud supporters of the Sala Bai Hotel School Siem Reap Cambodia

CQUniveristy Queensland Australia

Southern Cross University, Gold Coast Australia

Charles Darwin University, Northern Territory Australia

KDU University College, Malaysia

Lyceum of the Philippines University, The Philippines

2011 5th International Panel of Experts Forum

Proudly hosted by Taylor’s University
Lakeside Campus, Subang Jaya, Selangor, Malaysia
23rd – 25th November 2011

The 2011 THE-ICE International Panel of Experts Forum was hosted by Taylor’s University in Malaysia. This year’s theme focusing on “Innovation in Tourism and Hospitality Education” and it included a substantial list of 24 invited experts from over 12 countries. Unlike the more traditional research conferences, each of the six panel sessions consisted of 4 invited panelists and addressed a very specific theme. The panel topics focused on the curriculum issues – such as ‘Developing innovative Masters degrees” as well as other more applied topics such as ‘Innovations in developing and using on-campus training facilities”.

The panelists were drawn from research universities, applied teaching universities, private hotel schools and vocational colleges. They included Professor Brian King from Victoria University (Australia), Ms Veera Pardpattanapanich Rector of Dusit Thani College (Thailand), Professor Chris Roberts from DePaul University (USA), Professor Eva Werner Rector of IMC Krems (Austria), Mr Ron Hilvert the CEO Emirates Academy (UAE), Mr Mark Woodbridge Dean of the Oberoi Centre for Learning and Development (India) and Mr Guy Bentley, CEO Blue Mountains Intl’ Hotel School (Australia). Furthermore, a number of the panels also included invited speaker from the industry, such as Mr Reginald Pereira who is the CEO of the Malaysian Hotels Association.

Held for the first time in Asia, the Forum also introduced newly dedicated reviewed paper sessions. A select number of papers were chosen for presentation, and a ‘Highly Commended’ paper award was presented to James Richards (William Angliss Institute) for his paper on “Which Master do we Serve”, and a ‘Best Paper’ award was given to Dr Scott Richardson (Central Queensland University) on “The importance of work-based learning in tourism and hospitality programs: A case study of Taylor’s University Malaysia”.

The Forum also included two workshop sessions. One session focused on benchmarking, and was led by Mr Guy Perring from our strategic partner i-graduate. This session also included a presentation by Professor David Harrison from the University of the South Pacific (Fiji) and Mr Alan Williams from the Australian School of Management (Australia). They focused on how they had used THE-ICE benchmarking data to reflect on, evaluate and improve the student experience. The 2nd concurrent workshop session was on marketing and led by Mr Paul Loftus CEO of i-studentgroup. He discussed the re-development of the THE-ICE website, and our recently launched THE-ICE e-Magazine see http://www.i-studentadvisor.com/2011/iht-ice which is aimed at parents and counsellors.

As part of our launch of THE-ICE’s ‘Social Responsibility Initiative’, Jimmy Pham was invited as a Keynote speaker to talk about his experience of founding KOTO to initially help street kids in Vietnam. He gave a moving presentation in the opening panel that focused on the plight of those who needed a helping hand-up in life, and how and why he created the training restaurants in Hanoi and Ho Chi Minh City. The organising committee of students from Taylor’s University were so touched with hearing about KOTO in the lead up to the Forum, that they voluntarily held three events to raise money to support KOTO students and presented him with a cheque for RM12,500.

Mr Pradeep Nair, Deputy Vice Chancellor, and Neethia Ari Ragavan, Dean of the School of Hospitality, Tourism and Culinary Arts at Taylor’s University, were both thanked by THE-ICE for being such wonderful hosts. Further thanks were also extended to the co-Chairs for this event Dr Catheryn Khoo-Lattimore and Dr Paolo Mura as well as to the student organising team who were ably led by Ms Samantha Yap and Ms Xyril Choong.

THE-ICE would like to acknowledge and thank our sponsors Blue Mountains Intl’ Hotel Management School (Australia), IMC Krems (Austria), Dusit Thani College (Thailand) and William Angliss Institute (Australia) for their additional support.

Panel Session 1
“Changing Times – The need to innovate”

Chair – Dr JS Perry Hobson, THE – ICE
Pradeep Nair, DVC Taylor’s University – Malaysia
Professor Brian King, Victoria University – Australia
Mr Jimmy Pham, KOTO – Vietnam
Mr Victor Foo, First World Hotel – Malaysia

Panel Session 2
“Innovations in tourism hospitality and event education”

Chair – Associate Professor Stephen Craig – Smith, University of Queensland – Australia
Clive Robertson, Oxford Brookes University – United Kingdom
Associate Professor Dianne Dredge, Southern Cross University – Australia
Dr Andy Nazarechuk, President of APacCHRIE – Singapore
Mr Reginald T Pereira, CEO Malaysian Association of Hotels – Malaysia
Professor Jamie Murphy, Murdoch University – Australia

Panel Session 3
“Innovations in internationalisation”

Chair – FH-Professor Mag Eva Werner, IMC University of Applied Sciences – Austria
Mr Paul Weeks, The Hotel School Sydney – Australia
Dr Charles Arcodia, University of Queensland – Australia
Dr Paolo Mura, Taylor’s University – Malaysia
Dr Craig Thompson, Stenden University – The Netherlands

Panel Session 4
“Industry led education innovations Hotel Schools owned by the Hotel Companies”

Chair – Mr Peter Lewis, Vice President Kaplan Education – Singapore
Mr Mark Woodbridge Oberoi Centre of Learning & Development
Ms Mae Ho Seok Khen, Berjaya University – Malaysia
Veera Pardpattanapanich, Dusit Thani College – Thailand
Mr Ron Hilvert, Emirates Academy of Hospitality Management – Dubai

Panel Session 5
“Innovations in developing and using on? campus training facilities”

Chair – Dominic Szambowski, INTI International College – Malaysia
Mr Neethia Ari Ragavan, Taylor’s University – Malaysia
Mr Jouni Ahonen, Haaga-Helia University of Applied Sciences Helsinki – Finland
Mr Jim Hopwood, Blue Mountains International Hotel Management School
Professor Peter Jones (MBE), The Edge Hotel School Kaplan Education – UK

Panel Session 6
“Innovations in Masters Degrees”

Chair – Mr Guy Bentley, Blue Mountains International Hotel Management School
FH-Professor Mag Eva Werner, IMC University of Applied Sciences – Austria
Associate Professor Stephen Craig-Smith, University of Queensland
Dr Chris Roberts, DePaul University – US
Mr William Costley – Hilton Worldwide – Malaysia

Workshop Session 1
“How to get the Best out of the Strategic Relationship between THE-ICE & i-studentgroup”

Paul Loftus – CEO iStudent Group – UK

Workshop Session 2
“THE-ICE International & Domestic Student Anonymised Benchmarking Report – what it means to you”

Chair – Ms Pauline Tang, THE-ICE – Australia
Mr Guy Perring, i-graduate Director SE Asia – Malaysia
Mr Alan Williams, Managing Director, Australian College of Applied Education
Dr David Harrison, The University of The South Pacific – Fiji

Paper Presentation Session 1

Facilitator – Prof Michael Ottenbacher Heilbronn University – Germany
Mr James Richards, William Angliss Institute – Which Master do we Serve (Highly Commended Paper Award)
Ms Alana Harris, William Angliss Institute – Building research capacity in a changing environment of Australian tourism and hospitality education
Robert McKenzie, Silpakorn University International College- The effects of societal culture on an international collaborative programme in Thailand
Dr Craig Thompson, Stenden University – 25 Years of Evolution; Real World Learning @ Stenden University
Dr Scott Richardson and Dr Gareth Butler, Central Queensland University – The importance of work-based learning in tourism and hospitality programs: A case study of Taylor’s University Malaysia (Best Paper Award)

Paper Presentation Session 2

Facilitator – Professor Brian King, Victoria University? Australia
Narayan Prabhu, Welcomgroup Graduate School of Hotel Administration – Building industry training facilities at campus – The case of Welcomgroup Graduate School of Hotel Administration (A Constituent College of Manipal University) Manipal
Mr Billy Ng and Souji Gopalakrishna Pillai, Berjaya University College of Hospitality – Integrating Green concepts in culinary curriculum with a Project based learning approach
Ms Rokhshad Tavakoli, Taylor’s University – Continuous Dynamic Student Evaluation System of International Lecturer by Tourist Students
Mr Ronald Willie Binati and Souji Gopalakrishna Pillai, Berjaya University college of Hospitality – Beverage learning through edutainment competitions, special reference to immersion methodology practices at Berjaya hospitality school of Management, Malaysia

Paper Presentation Session 3

Facilitator Professor Jamie Murphy, Murdoch University – Australia
Mr Chris Harris, Berjaya University College of Hospitality Malaysia – The Uses of Facebook© technologies in Hospitality curriculum on an experiential learning platform for a new generation of students
Souji Gopalakrishna Pillai, Berjaya University College of Hospitality, Malaysia – Enhancing student centred learning through Tablet PC’s technology -special reference to culinary educational practices
Nancy Chesworth, Mount Saint Vincent University Canada – Beyond ‘How to’s”: Toward an Integrated Model of Intercultural Communication
Aguado Serafin Gutierrez, Virtual University of Michcoacan and Professor Jamie Murphy, Murdoch University – Towards Open Learning Communities

Proudly Sponsored by

William Angliss Institute – Australia
Blue Mountains International Hotel Management School – Australia
University of Applied Sciences FH Krems – Austria
Dusit Thani College – Thailand

Proudly hosted by

Taylor’s University – Lakeside Campus, Subang Jaya, Selangor, Malaysia