THE-ICE Global Revenue Management (GRM) Challenge

THE-ICE Global Revenue Management (GRM) Challenge

It’s time to come together, to share and develop knowledge and experiences

to collectively build something for the future of our students & staff

to put our training and talents to the test

and do battle for the best prizes that have ever been offered to hospitality and tourism students

It is time for THE-ICE Global Revenue Management (GRM) Challenge!

THE-ICE, in association with Russell Partnership Technology and STR SHARE Center, was delighted to announce the launch of our first ever global student competition in 2021, exclusively for students of THE-ICE accredited member institutions. The GRM is our chance to pull together and build something good for the benefit of our students and staff, so we call on all our members to engage and support this initiative.

The Big Idea

The GRM Challenge unites students from across THE-ICE network into teams in an innovative and exciting format that will test and develop their hospitality and tourism revenue management skills. Students are teamed up with others from around the world with the goal of increasing international collaboration, sharing knowledge and enhancing teamworking. Teams comprise 4 or 6 students, from 2 or 3 institutions. All entrants are provided with access to the Russell Partnership Technology Revenue Management programme, where they will be tasked with managing the sales and revenue for a virtual hotel within a simulated environment.

Prize Package

THE-ICE and our partners want your students to take part and learn… and so are offering the best ever prize package. We are also keen to reward students who do well, not just those who come out on top, so will reward all members of the three highest placed teams.

The 2022 prize package will be announced when THE-ICE GRM Challenge 2022 is launched in March. The prizes awarded in 2021 were:

  • 1st Place – All members of the team received a $AUS1500 bursary towards study offered by any member of THE-ICE, AND a free registration on the Certification in Advanced Hospitality and Tourism Industry Analytics (CAHTA) offered by STR SHARE Center AND a free registration on the Hospitality Business Acumen (HBA) Certificate programme offered by Russell Partnership Technology.
  • 2nd Place – All members of the team received a free registration on the Certification in Advanced Hospitality and Tourism Industry Analytics (CAHTA) AND a free registration on the Hospitality Business Acumen (HBA) Certificate programme.
  • 3rd Place – All members of the team received a free registration on the Hospitality Business Acumen (HBA) Certificate programme.

How to get involved

THE-ICE GRM Challenge will open for registrations in March. Institutions that wish to engage in the competition are asked to provide the details (names, positions, contact details) of members of staff/academics who are willing to coordinate the competition within their institution and to act as GRM Advisers during the competition window. Please indicate whether the staff proposed are currently CHIA certified or not, so that training can be arranged if required.

If you have any questions regarding the GRM Challenge, please do not hesitate to contact Elise (elise@the-ice.org) or Jane (jane@the-ice.org).


Past Winners

THE-ICE GRM Challenge 2021

First place: Team 7

Wafiy Fakhrul, William Angliss Institute, Australia

John Guile Cruz, Far Eastern University, Philippines

Thor Terenz T. Manuel, University of Santo Tomas, Philippines

Divine Reyes, Lyceum of the Philippines University, Philippines

With thanks to Staff Advisors Dr Kijung Choi, William Angliss Institute Australia & Dr Anna Pamela Jonson, Far Eastern University, Philippines.

Second place: Team 2

Adi Elenoa Draunidalo, University of the South Pacific, Fiji

Phongphisut Janphithak, Mae Fah Luang University, Thailand

Chayle Limjoco, Lyceum of the Philippines University, Philippines

Evelien Vlijm, Hotel Management School Maastricht, Zuyd University of Applied Sciences, Netherlands

Felicia Petrescu, NHL Stenden University of Applied Sciences, Netherlands

With thanks to Staff Advisors Dr Jocelyn Y Camalig, Lyceum of the Philippines University, Philippines & Ellen van der Spoel, NHL Stenden University of Applied Sciences, Netherlands

Third place: Team 9

Lorraine Dayle Laconsay, Far Eastern University, Philippines

Merle van Gansewinkel, Hotel Management School Maastricht, Zuyd University of Applied Sciences, Netherlands

Kane Ellisha Reyes, University of Santo Tomas, Philippines

Jasmine Cruz, Lyceum of the Philippines University, Philippines

With thanks to Staff Advisors Luc Houben, Hotel Management School Maastricht, Zuyd University of Applied Sciences, Netherlands & Deborah Lim, Singapore Institute of Technology, Singapore