Culture & Sightseeing

THE-ICE 15th IPoE Forum 2022

7th – 9th November 2022

proudly hosted by the Emirates Academy of Hospitality Management

Building 69, Al Saqool Street, Umm Suqeim 3, Dubai, United Arab Emirates

Dubai Travel Tips

Know the exchange rate before you arrive in Dubai

Use a calculator to convert your local currency into AED (Emirati Dirham). You can check the current exchange rate online before you leave, as it fluctuates each day.

Keep in mind the rush hour times in Dubai

The peak traffic hours in the Dubai area are 07:00 to 09:00, 13:00 to 14:00 and 17:00 onwards.

Understand the best forms of transportation in Dubai

Taxi’s are the easiest way to travel between destinations on your trip to Dubai. Taxi’s can be booked by phone, picked up at taxi ranks or be hailed in the street. Alternatively the Smart Taxi App is free and allows you to book the nearest cab based on your location. It is safe for women to catch taxi’s in Dubai, however females who would be more comfortable with a female driver can hail a taxi with a Pink Roof.


Cultural Attractions and Tourist Destinations

Ain Dubai

The giant observation wheel stands at a staggering height of 250 meters making it the highest of its kind in the world. It is located off the popular Jumeirah Beach Residences (JBR) beachfront in Bluewaters Island and is set to offer 360-degree views of the Dubai skyline from its 48 passenger cabins. Ain Dubai showcases Dubai’s beautiful coastline and Dubai Marina’s impressive skyline, as well as views of the city’s famous landmarks such as Burj Al Arab, Palm Jumeirah and the Burj Khalifa.

Location: Bluewaters Island, Dubai
Price: AED 130 (~ USD 35)
Website: aindubai.com/en

Burj Al Arab

For the first time since its launch, Dubai’s famed Burj Al Arab has opened its doors to visitors, granting access to the hotel’s ultra-luxurious interiors on an immersive 90-minute tour. Not only does the exclusive experience invite viewers to explore the landmark’s gilded enclaves and suites, and enjoy its incomparable views of the city, but it also uncovers the hotel’s history and wealth of untold stories.

Location: Umm Seqeim 3, Jumeirah, Dubai
Price: AED 250 (~ USD 68)
Website: insideburjalarab.com

Burj Khalifa

Enjoy the highest view of Dubai from 555 meters up. Begin your experience in a high-speed elevator, with the skyward journey engrossing you in a multimedia experience. It will both captivate you and educate you on the creation of the Burj Khalifa and the history of Dubai. Once the doors open, you are welcomed by floor-to-ceiling glass and unobstructed 360-degree views of the world below. At night, the view takes on a different meaning as you look out from the world’s tallest skyscraper and see the vibrant cityscape. There are no time restraints while visiting At The Top, so relax and enjoy your momentous journey to embracing Dubai’s architecture and transformation.

Location: Downtown Dubai
Price: AED 159 (~USD 43)
Website: tickets.atthetop.ae

Centre for Cultural Understanding

Gain a greater appreciation of Dubai’s culture and customs at the Sheikh Mohammed bin Rashid Al Maktoum Centre for Cultural Understanding (SMCCU). It’s a beautifully restored wind tower house in the quaint Al Fahidi Historical Neighbourhood. Relish the authentic Emirati breakfast, lunch, or dinner while here – a popular option for many. Take a seat on Bedouin-style carpets and pillows, while you enjoy a selection of dishes and your local host answers questions about life in the emirate. With its motto ‘Open Doors, Open Minds’ – all questions are welcome and answered, no matter how sensitive they are. Be sure to book early to guarantee a spot.

Location: Bur Dubai, Dubai
Price: AED 130 (~ USD 35)
Website: cultures.ae

Deep Dive Dubai

Deep Dive Dubai is the place to be for all aqua enthusiasts. Opened in July 2021, the recreational centre’s 60.02m-deep pool is certified by Guinness World Records as the world’s deepest swimming pool for diving. Aside from its remarkable depth, the pool features other unrivalled underwater additions, such as a ‘sunken city’; with its abandoned urban streetscape, divers can explore this modern Atlantis-like immersive zone and discover intricate details. Shaped like an oyster, the building’s design pays homage to Dubai’s pearl diving heritage and the bravery of Emirati pioneers. With an onsite dive and gift shop, a restaurant and meeting spaces that can host up to 100 guests, Deep Dive Dubai is also a dynamic venue for events.

Location: Nad Al Sheba, Dubai
Price: AED 1000 (~ USD 272)
Website: deepdivedubai.com

Dhow Cruise

Ramee Dhow Cruise is an invitation to drift along Dubai’s famous Creek in a traditional wooden boat. While on board, take in the contrasting sights of modernity against the city’s simpler, historic waterways, as the boat passes both the souks and the Heritage & Diving Village in Al Shindagha. You will also be treated to an Arabian buffet and refreshing beverages thanks to the warm hospitality of Ramee’s on-deck crew. The cruise departs daily at 8pm and caters to group bookings in the afternoons.

Location: Al Karama, Dubai
Price: Packages range between AED 39 – AED 699 (~ USD 11 – USD 190)
Website: dhowcruisetour.com

Dubai Frame

Much like the Burj Khalifa and Burj Al Arab’s iconic structures, the building’s landmark location in Zabeel Park provides sweeping panoramic views of the city. At 150m tall and 93m wide with a bridge connecting the two towers, Dubai Frame has a unique concept to its structure. Resembling a picture frame, Dubai’s historic district can be seen to the north while the south provides breathtaking vistas of the city’s modern skyline.

Location: Zabeel Park, Dubai
Price: AED 50 (~ USD 14)
Website: dubaiframe.com

Global Village

As Dubai’s top multicultural family destination for culture, shopping, and entertainment, Global Village brings together kiosks, food stalls, retailers and entertainment from across the globe. For 167 days of the winter season, visitors can enjoy an abundance of attractions, dining options, and shows for the whole family, as well as a one-stop shop for clothing, homewares, accessories, gadgets, spices and so much more.

Location: Sheikh Mohamed Bin Zayed Road and Emirates Road
Price: AED 15 (~ USD 4)
Website: globalvillage.ae

Jais Flight

Jais Flight, the eponymously named longest zipline adventure in the world, is located atop the cloud-piercing Jebel Jais mountain peak in Ras Al Khaimah, the northern-most Emirate in the UAE. If you are a thrill-seeker, you will enjoy the adrenaline-fueled experience that takes you at knee-trembling speeds of between 120 kmph and 150 kmph for almost three hair-raising minutes across deep ravines, canyons and through jagged peaks that lie 1680 meters above sea level.

Location: Jebel Jais, Ras Al Khaimah
Price: AED 360 (~ USD 98)
Website: visitjebeljais.com

Miracle Garden

Explore the world’s largest natural flower garden and discover 150 million flowers arranged in colorful arches and patterns. Dubai Miracle Garden features one-of-a-kind 2D and 3D floral designs and attracts millions of visitors each year. This venue is home to over 50 million flowers in stunning arrangements. Located in the heart of Dubailand, the 72,000 sqm space is expected to achieve a fourth Guinness World Record this year!

Location: Al Barsha South, Dubai
Price: AED 55 (~ USD 15)
Website: dubaimiraclegarden.com

Ski Dubai

Play with penguins, build a snowman, roll down the hills, ride the Twin Track Bobsled or explore a snow cavern. You can also ride a frozen zip-line or catch the classic chairlift to the top of a hill where you can ski all the way to the bottom. This is truly one of Dubai’s top indoor activities. Experience real snow and real winter conditions, all inside a shopping centre all year round.

Location: Mall of Emirates, Dubai
Price: Packages range between AED 175 – AED 490 (~ USD 48 – USD 133)
Website: skidxb.com

Skydive Dubai

Experience a breathtaking free-fall and parachute ride with Skydive Dubai, one of the city’s top attractions among intrepid individuals and visiting celebrities. Take the leap from either one of two incredible locations – above the iconic Palm Jumeirah or over the vast Arabian desert – and see the emirate from an entirely different perspective.

Location: Dubai Marina
Price: Packages range between AED 1,799 – AED 2,999 (~ USD 490 – USD 816)
Website: skydivedubai.ae

Sky Views Dubai

At 219.5m above ground, Sky Views Dubai is the latest attraction to sweep visitors off their feet with mesmerising perspectives of Downtown Dubai’s pristine expanses below and the sublime city skyline beyond. Perched atop the Address Sky View hotel, this architectural marvel comprises three distinct offerings for unforgettable and thrill-inducing sightseeing escapades – the Observatory, Glass Slide and Edge Walk.

Location: Downtown Dubai
Price: Starting from AED 85 (~ USD 23)
Website: skyviewsdubai.com

The View at the Palm

The Palm Tower, the latest architectural marvel on Dubai’s Palm Jumeirah, opened its doors to the public on 7 April 2021. An impressive 52-storied structure, the Palm Tower is a luxurious destination that is home to various commercial and residential spaces. However, the icing on this very tall cake is The View, a premier observation deck located on the 52nd floor, which offers unbeatable views of the Palm Jumeirah, Arabian Sea, and the city’s impressive skyline. If you’re looking for a new experience in Dubai that is sure to remain imprinted in your memory, book The View at the Palm tickets now.

Location: The Palm Jumeirah
Price: Starting from AED 100 (~ USD 27)
Website: theviewpalm.ae


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