THE-ICE is delighted to announce the winners of THE-ICE Global Revenue Management (GRM) Challenge 2025, our global student competition exclusively for students of THE-ICE accredited member institutions.
Now in its fifth year, THE-ICE GRM Challenge brings together students and staff across our global network, providing an opportunity to engage and build international skills and experience.
THE-ICE GRM Challenge 2025 attracted 52 students and 14 staff members representing 7 institutions, who were grouped into international and inter-institutional teams. Together, they competed in an innovative and exciting challenge designed to test and develop their hospitality and tourism revenue management skills.
We congratulate the winning teams of THE-ICE GRM Challenge 2025, who demonstrated significant skill and international collaboration. It is our pleasure to reward their achievements with the following prizes, generously supported by our Business Alliance Partners, Russell Partnership Technology and CoStar SHARE Center:
1st Place – Team 6
- Cris Joshua de la Cruz, Lyceum of the Philippines University, Philippines
- Maxime Fourcade, Blue Mountains International Hotel Management School, Australia
- Win Pyae Thu (Bella), Mae Fah Luang University, Thailand
- Charisse Lee, University of Santo Tomas, Philippines
With thanks to Staff Advisor Ms Anna Pamela Johnson, Far Eastern University, Philippines.
All participating students on the team will receive:
- $AUD1500 bursary towards study offered by any member of THE-ICE.
- Free registration for the Certification in Hotel Industry Analytics (CHIA) or the Certification in Advanced Hospitality and Tourism Industry Analytics (CAHTA) (for those already CHIA-certified), provided by CoStar SHARE Center.
- Free registration for the Hospitality Business Acumen (HBA) Certificate programme, provided by Russell Partnership Technology.
2nd Place – Team 10
- Thet Hnin, Dusit Thani College, Thailand
- Nona Tsai, Blue Mountains International Hotel Management School, Australia
- Shin Min Thit (Min), Mae Fah Luang University, Thailand
- Ivana Amor Briones, Far Eastern University, Philippines
With thanks to Staff Adviser, Ms Nova Amor B. Castillo, Lyceum of the Philippines University, Philippines.
All participating students on the team will receive:
- Free registration for the Certification in Hotel Industry Analytics (CHIA) or the Certification in Advanced Hospitality and Tourism Industry Analytics (CAHTA) (for those already CHIA-certified).
- Free registration for the Hospitality Business Acumen (HBA) Certificate programme.
3rd Place – Team 7
- Ly Im, Blue Mountains International Hotel Management School, Australia
- Naw Deborah Mu Yei Htoo (Deborah), Mae Fah Luang University, Thailand
- Thipsuda Saimai, Dusit Thani College, Thailand
With thanks to Staff Adviser, Mr Ryan Joseph, Far Eastern University, Philippines.
All participating students on the team will receive:
- Free registration for the Hospitality Business Acumen (HBA) Certificate programme.
Russell Partnership Technology has prepared a video explaining the 2025 Challenge results. Watch the video here.
Thank you to all the dedicated staff members who made THE-ICE GRM Challenge 2025 possible for the students.
We look forward to launching the next GRM Challenge, set to take place in March 2026. Stay tuned for more details!
View the previous winners of THE-ICE Global Revenue Management Challenges.