THE-ICE 18th IPoE Forum 2025
19 – 21 October 2025
proudly hosted by Mae Fah Luang University (MFU)
333 Moo 1, Thasud, Muang, Chiang Rai 57100, Thailand
THE-ICE IPoE Forum 2025 will bring together representatives from TH&E research, education and industry to address the theme ‘Adapting to Global Shifts: Innovating Tourism and Hospitality Education for a Sustainable Future‘.
Chiang Rai, Thailand’s northernmost province, borders Myanmar to the north and Laos to the east. Founded in the 13th century, Chiang Rai city was the first capital of the Lanna Kingdom (“Kingdom of a Million Rice Fields”). Historically, the region was rich in natural resources and known as a centre of opium production, forming the so-called “Golden Triangle” with neighbouring Laos and Myanmar.
In 1972, Her Royal Highness Princess Srinagarindra, the King’s Mother, initiated development projects to support local hill tribes, promoting traditional crafts, agriculture, and education for ethnic minority youth. After her passing in 1995, Mae Fah Luang University was established to honour her legacy and expand access to higher education in northern Thailand. Locals affectionately called her “Mae Fah Luang,” meaning “Royal Mother from the Sky.”
Chiang Rai today offers a rich cultural heritage and vibrant tourist attractions, blending ancient Lanna traditions with artistic creativity.
Popular tourist destinations
Wat Rong Khun (The White Temple)
An elegant architectural marvel created by renowned Thai artist Dr Chalermchai Kositpipat, the temple is a striking fusion of artistic vision and Buddhist philosophy. It also reflects the evolution of one of Northern Thailand’s most iconic tourist destinations.
Entrance: 100 Baht
Baan Dam Museum (The Black House)
The lifetime work of National Artist Dr Thawan Duchanee, this striking collection of structures and art pieces presents a powerful and contrasting artistic statement.
Entrance: 80 Baht
Wat Rong Suea Ten (The Blue Temple)
A more recent addition to Chiang Rai’s attractions, this temple showcases vibrant modern Lanna artistry. It serves as a case study in the creation of new attractions and their integration into the local tourism landscape.
Entrance: Free
Tea Plantations (Choui Fong and Doi Mae Salong)
Set amidst stunning natural scenery, these plantations provide an ideal context for discussing agrotourism and tea tourism. They exemplify the integration of agriculture, local product development, and visitor experiences. Enjoying local tea or coffee in the mountainous landscape is truly unique.
Entrance: Free
Doi Tung National Park
Home to the Doi Tung Development Project, initiated by the Princess Mother (Mae Fah Luang), this site is a leading example of sustainable development and alternative livelihoods for local communities. The legacy is preserved through attractions such as the Doi Tung Royal Villa (former residence of Her Royal Highness Princess Srinagarindra), the Mae Fah Luang Garden, Arboretum, and the Hall of Inspiration museum.
Entrance: 220 Baht (includes all four attractions)
Golden Triangle and Chiang Saen city
The Golden Triangle marks the geographic meeting point of Thailand, Laos, and Myanmar at the confluence of the Ruak and Mekong Rivers. Once infamous as a hub of opium production, the region has undergone major transformation due to royal initiatives, particularly the Doi Tung Development Project, focusing on sustainable agriculture, education, and healthcare. Today, it is a popular tourist destination, offering:
- A unique viewpoint where three countries converge
- The Hall of Opium Museum, a world-class museum chronicling the history of opium, the drug trade, and efforts to combat it (Entrance: 200 Baht)
- Ancient temples and scenic landscapes along the Mekong River.
Sponsorship opportunities
Sponsorship opportunities are now available, please email elise@the-ice.org for details.
Proudly hosted by:
