THE-ICE GRM Challenge 2022

THE-ICE Global Revenue Management (GRM) Challenge 2022

It’s time to come together, to share and develop knowledge and experiences

to collectively build something for the future of our students & staff

to put our training and talents to the test

and do battle for the best prizes that have ever been offered to hospitality and tourism students

It is time for THE-ICE Global Revenue Management (GRM) Challenge!

THE-ICE, in association with Russell Partnership Technology and STR SHARE Center, was delighted to announce the launch of our first ever global student competition in 2021, exclusively for students of THE-ICE accredited member institutions. The GRM is our chance to pull together and build something good for the benefit of our students and staff, so we call on all our members to engage and support this initiative.


THE-ICE GRM Challenge 2022 will open in March 2022.

If you have any questions regarding the GRM Challenge, please do not hesitate to contact Elise (elise@the-ice.org) or Jane (jane@the-ice.org).


The Big Idea

The GRM Challenge will unite students from across THE-ICE network into teams in an innovative and exciting format that will test and develop their hospitality and tourism revenue management skills. Students will be teamed up with others from around the world with the goal of increasing international collaboration, sharing knowledge and enhancing teamworking. Teams will comprise 4 or 6 students, from 2 or 3 institutions. All entrants will be provided with access to the Russell Partnership Technology Revenue Management programme, where they will be tasked with managing the sales and revenue for a virtual hotel within a simulated environment.

The Best Ever Prize Package

THE-ICE and our partners want your students to take part and learn… and so are offering the best ever prize package. We are also keen to reward students who do well, not just those who come out on top, so will reward all members of the three highest placed teams.

The 2022 prize package will be announced when THE-ICE GRM Challenge 2022 is launched in March. The prizes awarded in 2021 were:

  • 1st Place – All members of the team received a $AUS1500 bursary towards study offered by any member of THE-ICE, AND a free registration on the Certification in Advanced Hospitality and Tourism Industry Analytics (CAHTA) offered by STR SHARE Center AND a free registration on the Hospitality Business Acumen (HBA) Certificate programme offered by Russell Partnership Technology.
  • 2nd Place – All members of the team received a free registration on the Certification in Advanced Hospitality and Tourism Industry Analytics (CAHTA) AND a free registration on the Hospitality Business Acumen (HBA) Certificate programme.
  • 3rd Place – All members of the team received a free registration on the Hospitality Business Acumen (HBA) Certificate programme.

Timeline for THE-ICE GRM Challenge 2022

March – Institutions submit expressions of interest and the details of the staff who will act as the GRM team coordinator and adviser.

May – Institutions provide THE-ICE with details of the students wishing to compete (a maximum of 10 students per institution can participate in 2022).

June – THE-ICE will organise students into teams of 4 or 6, from 2 or 3 institutions respectively.

July-September – Teams are provided with access details and the battle commences! Teams have a maximum of two opportunities to undertake the Challenge, which they can complete at any stage during the ‘competition window’.

October – The winning teams are announced at THE-ICE 15th IPoE Forum (7th – 9th November).

How to get involved

Institutions that wish to engage in the competition are asked to provide the details (names, positions, contact details) of members of staff/academics who are willing to coordinate the competition within their institution and to act as GRM Advisers during the competition window. Please indicate whether the staff proposed are currently CHIA certified or not, so that training can be arranged if required.

If you have any questions regarding the GRM Challenge, please do not hesitate to contact Elise (elise@the-ice.org) or Jane (jane@the-ice.org).