CHIA Workshop

CHIA Workshop

STR Certification in Hotel Industry Analytics (CHIA) Training Session

conducted by

STR Share Centre

in conjunction with

THE-ICE 11th IPoE Forum 2018

To be proudly hosted by Dusit Thani College, Bangkok

At adjacent hotel, Dusit Princess Srinakarin, 53 Srinakarin Rd (near Seacon Square), Nongbon, Pravet, Bangkok, Thailand 10250


You are cordially invited to attend a “Certification in Hotel Industry Analytics” (CHIA) training session workshop conducted at Dusit Thani College on November 15, 2018 in Bangkok.  Our sincerest appreciation Dusit Thani College for hosting the session.

The Certification in Hotel Industry Analytics (CHIA)

The “Certification in Hotel Industry Analytics” is being offered globally to undergraduate/graduate students, professors, and industry professionals through a joint effort between STR, AHLEI and ICHRIE.  Nearly 10,000 CHIA certifications have been granted since the certification was launched in 2011.  The CHIA is the leading hotel-related certification for university students graduating from Hospitality and Tourism programs and a growing number of hotel industry professionals are obtaining the designation.  This recognition provides evidence of a thorough knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry. Recipients have proven that they can “do the math” and interpret the results.  They have demonstrated an ability to analyze various types of hotel industry data and to make strategic inferences based upon that analysis.  Certification also confirms a comprehensive understanding of benchmarking and performance reports.   After attending the workshop, participants will have the opportunity to take the certification exam.  More details will be provided.  Upon passing the exam, recipients receive a certificate and can use the CHIA designation on their business cards and resumes/CVs.

The CHIA Workshop

During the session we will review the CHIA content, which includes:

  • Hotel Industry Analytical Foundations
  • Hotel Math Fundamentals, the metrics used by the Hotel Industry
  • Property Level Benchmarking
  • Hotel Industry Performance Reports

All training material and the workshop agenda will be sent to attendees in advance of the session.  The session also prepares instructors to be able to present the CHIA training to their students at their own schools.  A more detailed content outline is available upon request.

Workshop cost and registration information

Professors/Instructors – The workshop and certification is free to faculty of STR SHARE Center member schools.  If your school is not a member of the STR SHARE Center, there is a brief enrollment form to complete for a complimentary trial membership.

Students – The workshop is $75 USD, which includes the certification

Industry professionals – The workshop is $595 USD, which includes the certification fee

To register for the workshop email

Session Location and Additional Details

The first day session will be on Thursday November 15th.  The room will open at 0830.  The workshop will begin at 0900 and end at 1700.  The building and room details will be provided before the training.  There will be coffee/drink breaks and a break for lunch.  Breakfast will not be provided.  Dress code is business casual. Training materials will be made available to participants prior to the session.  It will be optimal for participants to review the training material prior to the session if at all possible.  Please bring the training materials with you to the workshop on a laptop, or you can bring them in hardcopy format.  There are a lot of slides so if you create hardcopies of the PowerPoints, you might want to print multiple slides per page and use both sides of the page.  Training will be presented in English.  Once you have completed the training you will have the opportunity to take the CHIA exam online at your earliest convenience.  It is a 50 question multiple choice test with a 90 minute time limit.  Upon successful completion (70% or greater), you will receive your CHIA certificate.

We would be delighted to have you join us for an educational and enjoyable experience.  Space is limited, so if you think you might be interested we encourage you to reserve your seat soon.  Please email with any questions.

About the STR SHARE Center

The STR SHARE (Supporting Hotel-related Academic Research and Education) Center supports schools around the globe by providing large volumes of hotel and tourism data, as well as related resources to professors and students for research, student projects and use in the classroom. The SHARE Center’s objective is to help improve the quality and increase the industry relevance of hospitality and tourism research and education. Launched in 2011, there are nearly 750 member schools from 70 countries.

STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights.  Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England.

For more information, please visit

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